# How do you stop Claude inventing a new brand every time?

Canonical URL: https://bestskillsforclaude.com/en/skills/brand-guidelines
Language: en
Skill: brand-guidelines
Publisher: Anthropic (https://github.com/anthropics)
Source: https://github.com/anthropics/skills/tree/main/skills/brand-guidelines
License as stated by the publisher: Apache 2.0
Runtime: Claude apps and Claude Code
Category: Design and interface
Last reviewed: 2026-08-05

By giving it the brand once, in a form it reloads on every task.

## Short answer
The brand-guidelines skill holds a brand's colours, typography, tone and usage rules so that documents, decks and interfaces come out consistent instead of newly invented each session. It is most valuable for teams, where the alternative is everyone pasting a different version of the palette.

Best for: Teams producing customer facing material where consistency is the visible quality signal.
Skip it if: You are prototyping internally and a house style would slow the exploration down.

## What to remember
- Prohibitions matter as much as permissions. Write down what the brand must never look like.
- It pays for itself across a team, less so for one person working alone.
- It pairs with theme-factory for the implementation layer and with pptx or docx for deliverables.
- Guidelines are a living file. Fix them when the output drifts rather than re-prompting each time.

## What it changes in practice
Without a brand skill, every session starts from zero and every colleague gets a slightly different interpretation of the brand. The drift is invisible one document at a time and obvious across twenty.
With the rules loaded once, the same constraints apply to a deck, a report and a landing page, which is the only way consistency survives a team that works quickly.

## Where it disappoints
Vague guidelines produce vague compliance. Modern and friendly is not a rule, while a hex value, a type scale and a list of forbidden treatments are.
Strict pixel level brand policing still needs a human reviewer, especially in decks where spacing drifts fastest.

## Install and first run
1. Install it from anthropics/skills under Apache 2.0.
2. Record the real rules, including the ones about what never to do, not just the palette.
3. Generate one document and one interface, then correct the guidelines where the output drifted.

## Questions
### What should go into the guidelines?
Exact colours and type, tone of voice, and explicit prohibitions. The prohibitions are what stop drift.

### Does it apply to writing as well as visuals?
Yes, tone rules carry into text output, which matters for customer facing documents.

### Is it worth it for a single person?
Less so. The value grows with the number of people producing material under the same brand.

## Sources
- anthropics/skills on GitHub: https://github.com/anthropics/skills
- anthropics/skills, brand-guidelines skill directory: https://github.com/anthropics/skills/tree/main/skills/brand-guidelines

## Other languages
- Spanish: https://bestskillsforclaude.com/es/skills/brand-guidelines
- Brazilian Portuguese: https://bestskillsforclaude.com/pt-br/skills/brand-guidelines
- Japanese: https://bestskillsforclaude.com/ja/skills/brand-guidelines